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Make Them

Behave Sustainably

Fundamental concepts concerning sustainable consumer behavior + strategies and instruments to design sustainable consumption interventions.

Tool to assist the design process to produce sustainable and innovative solutions to change consumer behavior. 

Projects, companies, campaigns and governmental strategies who are forerunners in terms of sustainable production and consumption strategies.

Inspire yourself to start a constant improvement to make a real difference for the environment, the people, the economy, and the planet.


We need a global commitment to sustainability if we want to live in a responsible, safe, and prosper world, and most of all if we want to give this to our children and future generations.

Designers play a key role in linking manufacturing processes and consumers to seek alternative solutions to the wasteful lifestyles of contemporary society. Their role is to influence a positive change through the creation of responsible and sustainable interventions and goods aligned to planetary boundaries.


This book is intended to offer readers an integral perspective on strategies to change consumer behavior and promote sustainable consumption. It combines theories, concepts, and methodologies from a variety of disciplines to facilitate the conception and design process of sustainable products, services, processes, strategies, and consumption patterns, from start to finish.


Designers, entrepreneurs, business leaders, creatives, marketers, policymakers, and anyone else who has the power to influence or change the living conditions of one person, or an entire society.



Adriana Olaya Rodriguez  is a passionate design thinker. She graduated from the Pontificia Universidad Javeriana in Colombia with a BA in Industrial Design, followed by an MSc in Eco-Design from the Politecnico di Torino in Italy. She also recently finished the Oxford Leading Sustainable Corporations Program from the Saïd Business School, University of Oxford. Along with her academic background in systemic design and sustainability, Adriana has a proven business storytelling and design research track record.

In 2015, Adriana was selected to be the Sustainability Reporter of the Nudge Sustainable Hub to write reports about sustainable projects in Colombia and worldwide. In 2016, she won a place as Bluebook trainee at the DG Agri of the European Commission to help develop the rural development programs for Italy, Malta, and Hungary. This was followed in 2017 by a research stay funded by the program ‘International Climate Protection Fellowship for Young Climate Experts from Developing Countries’ of the Alexander von Humboldt Foundation to research her two favorite topics: design and sustainable consumption. 

She has been working for over 12 years providing strategic guidance on a broad range of projects for different organizations and NGOs like UNICEF and UNDP, and different companies across sectors including food and beverage, cosmetics and personal care, consumer goods, luxury, and pharma.


Between 2019 and 2023 she worked at Quantis x BCG, a sustainability consultancy firm as the Sustainability Stakeholder Engagement Global lead. Her job in the industry has been to guide top organizations to define, shape, and implement intelligent and credible environmental sustainability programs and engage their stakeholders to achieve a real positive change using science-driven communications and engagement & behavior change strategies and plans. 

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