Adriana Olaya Rodriguez is a passionate design thinker. She graduated from the Pontificia Universidad Javeriana in Colombia with a BA in Industrial Design, followed by an MSc in Eco-Design from the Politecnico di Torino in Italy. Along with her academic background in systemic and sustainable design, Adriana has a proven track record in business storytelling and design research.
Even at her young age and in the early stages of her career, Adriana has provided strategic guidance and project delivery management on a broad range of projects for different types of organizations — from the retail sector, private companies, service industries up to the public and governmental sectors — including the European Commission, UNICEF, 3M, UNDP, and the Chamber of Commerce of Bogotá, among others.
She is a dedicated vegetarian, a sustainable lifestyle activist, an animal lover and a high-quality-service addict. Even as a child, Adriana explored her great curiosity concerning environmental aspects, which later (with her academic and professional experience) turned into a deep interest in systemic design and circular economy to achieve sustainable development.
In 2015, Adriana was selected to be the Sustainability Reporter of the Nudge Sustainable Hub to write reports about sustainable projects in Colombia and around the world. This was followed in 2017 by a fellowship in the program ‘International Climate Protection Fellowship for young climate experts from developing countries’ through the Alexander von Humboldt Foundation to conduct research on her two favorite topics: design and sustainable consumption.